Pak Elektron Limited, held a press conference (April 21, 2009) to announce the strategic alliance between Pak Elektron Limited & LG Electronics. An agreement in this regards was signed at the ceremony by Mr. Murad Saigol, Director Operations, Pak Elektron Limited & Mr. E. D. Choi, General Manager, LG electronics, Pakistan Liaison Office. Mr. Saigol announced this to be the biggest partnership in the history of home appliances and air conditioners in Pakistan and this strategic alliance will expand in the times to come. PEL has been appointed the official distributor for LG Air Conditioners, Refrigerators, Microwave ovens, washing machines and vacuum cleaners from June 2009. The addition of LG for Pak Elektron will now mean Pak Elektron will have two leading brands, PEL and LG, in both the categories of home appliances and Air conditioners.

This synergy of brands will bring technologically better products to the customer at competitive prices. PEL will be offering innovative products made from cutting edge technology of LG. LG Electronics has 30 R&D centers globally and spends hundreds of millions of dollars on R&D making it one of the leading brands in the world. This will be possible as LG has a wealth of global expertise in terms of designing the right product for the consumer. LG will also enhance the production capabilities of Pak Elektron through technology transfer which will translate into more smart and sophisticated designs, with competitive cost of production.

As the facility is upgraded it will be fully capable for export of LG products thus improving the foreign exchange earnings for Pakistan. Pak Elektron will benefit from economies of scale as a result maximizing return to all stakeholders