LG Product Launch

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Pak Elektron Limited launched the new range of LG Electronics Home Appliances & Air-conditioners in Pakistan at an impressive ceremony at Royal Palm Country Club, Lahore on 8th July, 2009. After a strategic partnership agreement in April this year, Pak Elektron Limited is the exclusive distributor of LG Home Appliances & Air-conditioners throughout Pakistan & AJK.

Addressing the event, Pak Elektron Limited’s Director Operations, Mian Murad Saigol said that Pak Elektron Limited has been a leading local company in electrical appliances for over five decades, they, together with LG Electronics, which is a global leader in consumer electronics will bring a new range of technologically advanced & health care conscious products for the Pakistani consumers.

LG Electronics Pakistan General Manager Mr. E. D. Choi was also present at the occasion. Mr. Choi emphasized the health care factor of the LG products. He mentioned that the new health care product collection enables customers to lead a healthier & better life and together with Pak Elektron Limited both companies are working towards improving the lifestyle of their customers.

The event was attended by vast number of electronics retailers, renowned bankers, key media persons, other dignitaries and the higher management of both the companies.